Digitalisation in the waste management sector
And it is becoming clear that digitalisation can be implemented more cheaply and more straightforwardly than thought.
The majority of waste management companies are aware that they have to be found on the internet. According to an article by BVSE, the majority already have a presence in social media such as Xing, LinkedIn and relevant associations. Just over half of those surveyed advertise online and more than 40 percent either have a shop system or will set one up in the future.
For 70 percent of the waste management companies of the future, on the other hand, service portals are an important service extension. Electronic invoice processing or CRM software can already be implemented cost-effectively by small companies, while comprehensive ERP systems unfold their advantages in larger organisations.
According to most waste management experts, digital container registration, live container tracking and fill level measurement will play a major role. Mobile level sensors and a routing platform like BrighterBins offer full control over the bins, their contents and collection.
So, what prevents most waste management companies from carrying out both small and large digitalisation projects?
A lack of interfaces between service providers and their own infrastructure, technical standards that can be expanded were the most frequently mentioned answer. In addition, there was the expectation that the investment costs would be too high. A lack of competences in the company (37.5%) and the interruption of daily business deter decision-makers and users alike from even thinking about starting a digitization project.
BrighterBins, for example, has taken on these problems and developed level sensors that can be connected to any API and customer platform and minimises the technical effort. Within ten minutes, the sensor is installed and “ready to use”. The platform offers much more than GPS localisation and a user interface tailored to user rights and needs.